What is Traditional SEO, Technical SEO and Technical SEO Services

Technical SEO and our Traditional SEO is not the same thing. Also technical SEO and technical SEO services are not the same thing. Though technical SEO is a part of SEO but the both term is different from each other. Let’s have a look on it’s differences;

SEO is the foundation for getting your content discovered online. Think of it as the invisible scaffolding that helps search engines understand your content and rank it higher in search results. The higher your ranking, the more likely people are to find your blog posts or videos. If you are an online creator then SEO is a must term for you. The importance of SEO is like your bone which helps your body to give strength. It helps a content to give strength. Let’s build your content’s backbone by understanding What is SEO.

On the other hand, Technical SEO refers to the process of optimizing your website for search engine crawling and indexing. Unlike traditional SEO, which focuses on content and keywords, technical SEO deals with the infrastructure of your site, ensuring that search engines can easily access, crawl, interpret, and index your content.

Lastly, Technical SEO services focus on the behind-the-scenes aspects of your website that make it search engine friendly. It’s essentially giving your website a tune-up to ensure search engines can easily find, understand, and rank your content.

Traditional SEO

SEO stands for Search Engine Optimization. It’s basically the practice of improving your website so that it shows up higher in the search results on Google or other search engines. The higher you appear in search results, the more likely people are to visit your site.

There are a number of things that go into SEO, but some of the most important ones include:

• Creating high-quality content: This means content that is informative, interesting, and relevant to the keywords that people are searching for.
• Optimizing your website for keywords: Keywords are the words and phrases that people type into search engines. You want to make sure that your website includes relevant keywords throughout the content and coding.
• Building backlinks: Backlinks are links from other websites to your website. Search engines see backlinks as a sign that your website is trustworthy and relevant, so they’re more likely to rank you higher in search results.

SEO is an important part of any online marketing strategy. By following SEO best practices, you can increase your website traffic and attract more visitors.

Here’s how SEO can be used in both blogging and vlogging to improve your content’s reach:

Blogging:

• Keyword Research: This is the foundation of SEO. Use keyword research tools to identify terms people search for related to your blog’s niche. For example, if you blog about baking, target keywords like “best chocolate chip cookie recipe” or “easy bread baking for beginners.” Integrate these keywords naturally throughout your blog post titles, headings, and content.
• Content Optimization: Structure your blog posts for readability with clear headings, subheadings, and bullet points. Write informative and engaging content that solves readers’ problems or fulfills their search intent.
• Meta Descriptions and Titles: Craft compelling titles and meta descriptions (the snippet that appears under your blog title in search results) that accurately reflect your content and include relevant keywords. This entices readers to click on your blog post.
• Image Optimization: Include high-quality images relevant to your blog post. Use descriptive filenames and alt text (text that appears when hovering over an image) containing your target keywords.
• Internal Linking: Link to relevant past blog posts within your content. This keeps readers engaged on your site and helps search engines understand your content structure.

Vlogging:

• Keyword Research: Similar to blogging, research keywords people use to find vlog content related to your niche. Optimize your video titles, descriptions, and tags with these keywords.
• Video Transcripts: Create closed captions or transcripts for your videos. This allows search engines to understand the content and makes your videos accessible to viewers who are deaf or hard of hearing. Transcripts can also include relevant keywords for better searchability.
• Compelling Thumbnails: Design eye-catching thumbnails that accurately represent your video content. Include relevant keywords or questions in your thumbnails to pique viewers’ interest.
• End Screens and Cards: Utilize YouTube end screens and cards to direct viewers to other relevant videos on your channel or link to your website. This keeps viewers engaged and helps them discover more of your content.
• Promote Your Vlogs: Share your vlog content on social media platforms and relevant online communities. Encourage viewers to subscribe to your channel and leave comments to boost engagement, which can be a positive SEO factor.

Examples:

• Blog: You write a blog post titled “5 Easy Weeknight Dinners for Busy Families” targeting the keyword “easy weeknight meals.” You optimize the content with relevant keywords and include high-quality pictures of each recipe.
• Vlog: You create a YouTube video demonstrating “How to Make the Perfect Chocolate Chip Cookies.” You use this keyword in the title, description, and tags. You also include a call to action at the end, directing viewers to your blog post with the full recipe.

By implementing these SEO strategies, you can increase the visibility of your blog and vlog content, attracting a wider audience and establishing yourself as an authority in your niche.

Technical SEO

Technical SEO refers to the process of optimizing a website for search engine crawling and indexing. Unlike traditional SEO, which primarily focuses on content and keywords, technical SEO deals with the infrastructure and technical aspects of a website to ensure it is easily accessible and understandable by search engines.

Key aspects of technical SEO include:

1. Website Speed Optimization: Ensuring that web pages load quickly to enhance user experience and meet search engine speed requirements.
2. Mobile-Friendliness: Optimizing the website for mobile devices to provide a seamless experience for mobile users, which has become increasingly important for search engine rankings.
3. Crawlability and Indexing: Making sure that search engine bots can easily crawl and index the website’s content by optimizing the site structure, using XML sitemaps, and managing robots.txt directives.
4. Site Architecture: Creating a logical and organized site structure that allows search engines to understand the relationship between different pages and content.
5. URL Structure Optimization: Optimizing URLs to be descriptive, user-friendly, and easily understandable by both search engines and users.
6. Canonicalization: Implementing canonical tags to prevent duplicate content issues and specify the preferred version of a URL.
7. Schema Markup: Adding structured data markup to provide search engines with additional context about the content on the website, which can lead to rich snippets in search results.
8. SSL/HTTPS Implementation: Securing the website with an SSL certificate and serving it over HTTPS to ensure data privacy and security, as well as potentially boosting search engine rankings.
9. Page Speed Optimization: Optimizing individual web pages to load quickly by compressing images, minifying CSS and JavaScript, and leveraging browser caching.
10. Fixing Technical Errors: Identifying and resolving technical issues such as broken links, crawl errors, and server errors that may negatively impact search engine rankings.

Overall, technical SEO is essential for ensuring that a website is optimized for search engine visibility, accessibility, and user experience, which are crucial factors in achieving higher rankings in search engine results pages (SERPs).

Technical SEO services

Technical SEO services focus on the behind-the-scenes aspects of your website that make it search engine friendly. It’s essentially giving your website a tune-up to ensure search engines can easily find, understand, and rank your content.

Here’s a breakdown of what technical SEO services typically involve:

• Improving website structure and crawlability: This involves making sure your website is organized in a way that search engine bots can easily navigate and access all your content.
• Optimizing website speed: Fast loading times are crucial for both user experience and search engine ranking. Technical SEO services can help identify and fix any speed issues slowing down your site.
• Ensuring mobile-friendliness: In today’s mobile-first world, having a website that renders well on smartphones and tablets is essential. Technical SEO services can optimize your site for various devices.
• Fixing broken links and errors: Broken links and error pages not only frustrate users but can also confuse search engines. Technical SEO can help identify and fix these issues.
• Implementing schema markup: Schema markup is a way of providing search engines with additional information about your content, which can help them understand your site better and potentially improve your search results.
• Optimizing website security: Search engines favor secure websites (HTTPS). Technical SEO services can help ensure your website has a valid SSL certificate.

Overall, technical SEO services lay the foundation for a strong SEO strategy. By making these technical improvements, you make it easier for search engines to find and understand your website, which can ultimately lead to higher rankings and increased organic traffic.

Here’s a breakdown of traditional SEO, technical SEO, and technical SEO services together:

Traditional SEO:

• Focus: Content and user experience.
• Goal: Improve website ranking in search results pages (SERPs) by creating high-quality content relevant to user search queries and optimizing it with relevant keywords.
• Activities:
  • Keyword research: Identifying terms people use to search for information related to your website’s niche.
  • On-page optimization: Optimizing website content with target keywords, meta descriptions, title tags, and internal linking for better search engine understanding.
  • Content creation: Developing informative and engaging content that fulfills user search intent.
  • Off-page optimization: Building backlinks (links from other websites to yours) to increase website authority and trust in the eyes of search engines.

Technical SEO:

• Focus: The technical infrastructure of your website.
• Goal: Ensure search engines can easily crawl, index, and understand your website’s content.
• Activities:
  • Website structure and crawlability: Optimizing website structure for clear navigation and ensuring search engine bots can access all your content.
  • Website speed: Improving website loading times for a better user experience and search engine ranking boost.
  • Mobile-friendliness: Making sure your website renders well on smartphones and tablets, crucial in today’s mobile-first world.
  • Fixing broken links and errors: Identifying and fixing broken links and error pages that frustrate users and confuse search engines.
  • Schema markup: Providing search engines with additional information about your content using schema markup to potentially improve search results.
  • Website security: Ensuring your website has a valid SSL certificate as search engines favor secure websites (HTTPS).

Technical SEO Services:

• Application: These are professional services offered by SEO companies or consultants to help website owners implement technical SEO practices.
• Focus: Identifying and addressing technical issues that might hinder search engine visibility.
• Activities:
  • Technical SEO audits: Analyzing your website to identify technical SEO issues and areas for improvement.
  • Implementation and maintenance: Fixing technical issues, optimizing website speed, and ensuring ongoing technical SEO health.
  • Reporting and strategy: Providing reports on progress and recommendations for further optimization.

Analogy:

Think of SEO as building a house.

• Traditional SEO is like interior design and landscaping. You create a beautiful and user-friendly space with relevant content.
• Technical SEO is like laying a strong foundation and ensuring the plumbing and electrical systems work well. You create a solid base for the house to function properly.
• Technical SEO services are like hiring contractors to build the foundation and fix any structural issues. They take care of the technical aspects for you.

In short:

• Traditional SEO focuses on content and user experience to improve ranking.
• Technical SEO focuses on the website’s technical infrastructure to ensure search engines can access and understand your content.
• Technical SEO services are the professional application of technical SEO practices to optimize your website.